Two new reports highlight the importance of monitoring and managing your Online Reputation. A report from Microsoft reveals that “79 percent of United States hiring managers and job recruiters surveyed reviewed online information about job applicants.” In an interesting personal twist on this, several job candidates we have recently interviewed have done their homework on me prior to the interview. Apparently, the most salient fact one can glean about me (at least in the Spring) is that I am a Giants fan. Wonder if that discouraged any Dodgers fans from applying.
A related Pew Internet & American Life report found that increasing percentages of people are actively monitoring their online reputations, and that young adults are “are the most active online reputation managers in several dimensions”.
One of my personal online reputation management strategies has been to set up a “vanity search” on Google Blogs and turn it into an RSS feed in Google Reader, so I get a heads-up when something about me shows up on the web. I think everyone should Google themselves regularly, just to see what there is out there about you that people can see.