Death of traditional media greatly exaggerated

Via Stephen Abram, Marcel Fenez (global leader for entertainment and media practice at PriceWaterhouseCoopers in Hong Kong) declares that “although digital advertising will continue to soar over the next five years it will still only globally represent 10 per cent of total advertising for newspapers by 2012”.

He notes that not only are “the over-50’s” sustaining print advertising, but also that there continues to be room for traditional media and advertising in emerging markets.

This mirrors my sense that the death of traditional books is likewise greatly exaggerated. Of course, with books, it is not just the “over-50’s” who like print books.

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