Death of traditional media greatly exaggerated

Via Stephen Abram, Marcel Fenez (global leader for entertainment and media practice at PriceWaterhouseCoopers in Hong Kong) declares that “although digital advertising will continue to soar over the next five years it will still only globally represent 10 per cent of total advertising for newspapers by 2012”.

He notes that not only are “the over-50’s” sustaining print advertising, but also that there continues to be room for traditional media and advertising in emerging markets.

This mirrors my sense that the death of traditional books is likewise greatly exaggerated. Of course, with books, it is not just the “over-50’s” who like print books.

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  • @jvinopal @olinj started reading this in the middle and was hoping for some metaphor about fighting nazis via immunization/punching 1 hour ago
  • with @librarycourtney at the helm and folks like @kgs on the team, I have confidence the ALA ED search committee will do us proud. 1 hour ago
  • @wrk2lib my perspective is limited, but that's not the case in research libraries and some suggest trend is in direction of "or equivalent" 1 hour ago
  • @wrk2lib I appreciate your take and agree on your alt option. My only quibble is the assertion that MLS is currently req's for all prof jobs 1 hour ago
  • @joanpdx you just made my day!! 1 hour ago

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