Death of traditional media greatly exaggerated

Via Stephen Abram, Marcel Fenez (global leader for entertainment and media practice at PriceWaterhouseCoopers in Hong Kong) declares that “although digital advertising will continue to soar over the next five years it will still only globally represent 10 per cent of total advertising for newspapers by 2012”.

He notes that not only are “the over-50’s” sustaining print advertising, but also that there continues to be room for traditional media and advertising in emerging markets.

This mirrors my sense that the death of traditional books is likewise greatly exaggerated. Of course, with books, it is not just the “over-50’s” who like print books.

0 Responses to “Death of traditional media greatly exaggerated”



  1. Leave a Comment

Leave a Comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




Enter your email address to follow Feral Librarian by email.

Join 8,963 other followers

Follow me on Twitter

  • RT @clmazin: Removing trans people from the military isn't just a violation of civil rights. This is their JOB. Their livelihood. They supp… 9 minutes ago
  • RT @ddlovato: I just want to tell the transgender community that I love you and you ARE supported no matter what. #ProtectTransTroops 9 minutes ago
  • @tararobertson TRLN which is in NC, but doing it remotely bec NC and bathroom bills = Chris doesn't go to NC 10 minutes ago
  • @morganmundum yes, the timing is a calculated attempt to distract. but/and we need to not treat the impact as a distraction 11 minutes ago
  • RT @Martina: So the draft dodging lying trump- there were no bone spurs- is now telling trans people- no, we don't want your sacrifice?!? H… 11 minutes ago

%d bloggers like this: