One of the biggest challenges of a library website project (maybe any website project) seems to be figuring out what gets top billing. Top billing in this sense usually means front page.
Our library website has many different types of users and a seemingly endless number of stakeholders. One of the best and most common ways to account for multiple users/stakeholders is to develop personas, which we did early on in the project.
Developing the right personas is only half the battle, though. The real challenge is figuring out how to balance their sometimes conflicting needs. There is simply not enough room on a website (at least not on a well-designed one) to put all your users’ main needs on the front page.
One really clever and elegant way our awesome design team came up with to meet this challenge is the central ribbon on our new site. Clicking on any of the central ribbon items does not take you away from the homepage – it simply changes the content on the bottom half of the homepage. It basically allows us to have multiple views of our homepage — 5 different views without scrolling, but we can add as many panels as we want after the scroll. I love it.
Of course, the real test will come once we go live and start to get actual user behavior and feedback, but I’m feeling very confident that our folks came up with a really smart solution to an often vexing web design challenge.